Opt-in email generation
While the effectiveness of many eMarketing efforts have waxed and waned with the changing technologies, two proven strategies remain strong and consistent: add relevant content often to your website (this will bring visitors back and refresh search engine indexing), and regularly send content-rich email to your opt-in website visitors and stakeholders.
Permission-based emailing is a cost-effective way of maintaining healthy dialogue with your vital constituents. What could be better than your customers asking you to talk to them? VIA can send content-rich email containing links to custom landing pages on your website that provide targeted promotional messages and track response rates. We can also send eCoupons and eNewsletters. And because your mailing list is maintained on your website's back-end database, your recipients can update their email address or opt-out (unsubscribe) at any time.
Search Engine Optimization
Consistently high search engine rankings are most often achieved in two stages: first, the website undergoes a Search Engine Optimization, and second, a dedicated eMarketing campaign is launched. The first step, SE Optimization, includes meta tags, keyword placement, web standards, and optimization of website content. At VIA, all of our websites undergo a complete SE Optimization during the design, or re-design, and development stages. We also provide search engines submissions when each site is launched.
The second step, an eMarketing campaign, can include banner ads, pay-per-clicks, sponsored listings, keyword monitoring, link exchanges, and more. Because we believe eMarketing campaigns are most effective when guided by a dedicated eMarketing specialist, VIA does not offer these services. However, we will gladly collaborate with the eMarketing company of your choice to ensure that your campaign elements integrate aesthetically and functionality with your VIA developed website.
Please review our other services, including
website design,
data-driven websites,
database applications, and
then browse our portfolio and
contact us about getting your
interactive technology project underway.
